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Crew Callout & Customer Communications Platform

When services go down,
every second counts.

I-DE-A gives utilities, telecoms, and municipalities one platform to rapidly assemble crews, broadcast to customers, map outages, and analyze performance — from the first alert to full restoration.

10×
Faster crew assembly
40%
Inbound call volume
100%
Audit trail on every callout
I-DE-A Notification Manager
Dashboard
4
Crew Jobs (30d)
4
Broadcasts (30d)
21
Active Staff
Crew Builder – Accepted / No Response
Electricians Needed
Substation Crew
Line Patrol
Tree Crew
Availability
78%
Available
Trusted by Ontario LDCs and growing
How It Works

From alert to restored — in one platform.

Three steps. No binders, no phone tag, no guesswork.

Disruption detected

An outage or service failure hits. Your supervisor opens I-DE-A — one screen for everything that follows, from crew callout to customer notification.

Crew assembled, customers notified

I-DE-A calls qualified staff in order, sends job details automatically so workers can decide without calling back, and broadcasts updates to customers — all at the same time.

Restored and documented

Service is restored. Every call, timestamp, and response is logged automatically — ready for reporting, union review, or regulatory compliance in seconds.

The Problem

The binder, the sticky notes, and the 2am phone calls are costing you more than you think.

Every ring is 6 seconds. A 20-person call list for a single skill takes 30–45 minutes to work through — and most events need multiple skills, each with their own binder page, each tracked with sticky notes. By the time you've assembled a crew, an hour or more is gone.

  • Supervisors hand-dial 20–30 person lists per skill, reading from binders with sticky-note position markers
  • Every call is a negotiation — workers need to know the job type, duration, and location before deciding, turning a 10-second yes/no into a 3-minute conversation
  • Customers flood your call centre because they can't find any information about what's happening or when it'll be fixed
  • Handwritten logs and Excel sheets create liability the moment a union member disputes their call-down position
  • No geographic picture of which zones are hit, which have been notified, or how quickly you're restoring
The Binder Problem
Separate pages per skill, sticky notes marking your position, and a new binder every time the list changes.
6 Seconds Per Ring
20-person list × 4 rings × 6s = 8 minutes of ringing before a single conversation — multiply that by three skill lists.
The Negotiation Call
"What kind of job? How long? Where?" Every worker needs to know before saying yes — turning a 10-second decision into a 3-minute conversation.
The Call Centre Flood
No proactive updates means customers call in for status — your frontlines spend the outage answering phones instead of restoring service.
I-DE-A replaces all of this with one unified platform.
Automated crew callout with job details included, multi-channel customer broadcast, outage mapping, and AI analytics — all in the same place your operations team already works.
What I-DE-A Does

One platform. Five tools. Zero guesswork.

Everything your operations team needs to respond faster, communicate clearly, and prove it afterward.

Crew Builder

Automated callouts reach qualified staff based on skills and availability. Fill shifts in minutes, not hours.

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Broadcast

Reach customers on IVR, SMS, and social — simultaneously — from one screen, with built-in message templates.

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Outage Map

GIS-powered map with heat maps, weather layers, and CAP-CP alerts. Shareable public map for customers.

Explore

Insights & Reports

Live dashboards and export-ready opportunity hours reports. Complete audit trail for every event.

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AI Analytics

Ask your operations data anything in plain English. Powered by Claude — skill gap analysis, coverage trends, and more in seconds.

Explore
Crew Builder

Put the binder down. Your crew assembles itself.

I-DE-A replaces the call list, the sticky notes, and the 45-minute manual process with automated callouts that reach the right staff — in the right order — in minutes. Supervisors watch it happen in real time instead of driving it.

  • Automated calls work through each skill list in order — no dialing, no binder-flipping required
  • Job details included in every notification — type of work, estimated duration, and location — so workers can make an informed decision without calling back
  • Tracks Training, MTO, Rest Timeout, Sick Leave, and Vacation — availability is always current
  • Real-time dashboard shows accepted, declined, and no-response as they happen
  • Every call timestamped to the second — the sticky note becomes a tamper-proof log
  • Multi-skill events run simultaneously — assemble Electricians, PCT, and Controllers at the same time
Book a Demo
I-DE-A – Crew Builder
Crew Job — Electricians Needed
5
Required
3
Accepted
1
Calling
1
Declined
EmployeeSkillsContactedResponse
T. Morrison Foreman · Class A 8:14 PM Accepted
R. Campbell Electrician · PCT 6 8:16 PM Accepted
S. Lefebvre Lineman · Class B 8:18 PM Accepted
D. Patel Controller · Class A Now Calling…
A. Kowalski Electrician, PCT 6 4YR 8:20 PM Declined
Broadcast

Keep customers informed. Reduce inbound calls.

Proactive customer communication is the fastest way to cut call centre volume. I-DE-A lets you publish updates across every channel — from the same screen you use to manage your crew.

  • Reach customers via IVR, SMS, social media, and more — simultaneously
  • Push outage and service alerts straight to your community through your Motorola Solutions AppArmor safety app
  • Message templates ensure every update includes ETR, cause, and next steps
  • No more logging into multiple platforms — publish everywhere in one click
  • Schedule follow-up updates automatically as restoration progresses
  • Track message delivery, reach, and voicemail rates in real time
Book a Demo
I-DE-A – Broadcasts
New Broadcast — Outage Zone 4B
IVR
SMS
Twitter/X
Facebook
AppArmor
Message Preview
SERVICE UPDATE: We're aware of a power outage affecting your area. Our crew is on-site and working to restore service. Estimated restoration time is 11:30 PM. Thank you for your patience.
Broadcast Results
2,340
Customers Reached
88%
Delivery Rate
↓ 41%
Inbound Calls
Outage Map

See every outage. Geographically, in real time.

I-DE-A's GIS-powered outage map gives your operations center a live geographic picture of every active disruption — with weather overlays, heat maps, and CAP-CP emergency alerts built in. Share a public map so customers can see outage status themselves.

  • Real-time map of active outages with heat map and pin layers
  • Filter by broadcast status — instantly see who's been notified and who hasn't
  • Weather radar and CAP-CP emergency alert overlays for storm response
  • Shareable public map so customers can check outage status themselves
  • Export outage data as GeoJSON, KML, or via WFS endpoint for GIS integration
  • Customer Roster overlay shows exactly which customers are in the affected zone
Book a Demo
I-DE-A – Outage Map
⊞ Filters
Status
Active
Resolved
Broadcast
Not sent
Sent
Layers
Heat map
Pins
Weather
Alerts
Radar
Emergency
CAP-CP
Customer Roster
Public Map
Export / GIS
↓ GeoJSON
↓ KML
2 Active 3 Resolved Today
Active Outages
TransformerCustomersStartedBroadcast
Zone 4B – Main St 2,340 8:02 PM ✓ Sent
Zone 7A – Elm Rd 418 8:31 PM ⚠ Not sent
Insights & Reports

Full visibility. Instant reporting. Zero disputes.

Whether you need a live snapshot during an active event or a detailed Opportunity Hours Report for a union review, I-DE-A gives you the data in seconds — not hours.

  • Live dashboard: Crew Builder stats, Broadcast results, and Event Log in one view
  • Opportunity Hours Report shows hours offered, jobs called, accepted, and tracked time per employee
  • Filter by employee, skill, or team — export to CSV in one click
  • View responses: accepted, rejected, and no-response counts per event
  • Logs & History tab captures the full call-down record for every crew job
Book a Demo
I-DE-A – Opportunity Hours Report
Opportunity Hours Report
Reset Filters
↑ Export CSV
By Employee
By Skill
By Team
Logs & History
EmployeeHours OfferedJobs CalledAcceptedResponses
T. Morrison 24,4271711
11 Acc0 Rej11 NR
R. Campbell 24,4041711
11 Acc2 Rej4 NR
S. Lefebvre 24,288172
2 Acc1 Rej17 NR
D. Patel 24,403162
2 Acc3 Rej11 NR
A. Kowalski 24,397150
0 Acc1 Rej15 NR
Powered by Claude

Ask your operations data anything.

I-DE-A's AI Analytics feature — built on Claude — lets your team query crew, broadcast, and outage data in plain English. No SQL. No analyst. Just answers.

  • One-click Quick Reports: 30-Day Coverage Summary, Skill Gap Analysis, Job Volume Trends
  • Ask natural-language questions like "Which skills are most in demand this month?"
  • Analyze Crew Builder, Broadcasts, and Outage Map data from a single interface
  • Spot understaffed skills before they become a problem during a major event
I-DE-A – AI Analytics
AI Analytics
Powered by Claude
Crew Builder
Broadcasts
Outage Map
Quick Reports
30-Day Coverage Summary
Crew job completion rates and fill patterns
Skill Gap Analysis
Which skills are most in demand and potentially understaffed
Job Volume Trends
Patterns in how many crew jobs are being created
Ask a Question
Which employees had the most no-responses last month?
Analyze
AI Insight
A. Kowalski had the highest no-response rate at 15 NR across 15 calls. Consider reviewing their availability settings or contact information. S. Lefebvre had 17 no-responses but was also the most frequently called employee overall.
Labour Relations

The single source of truth your collective agreement requires.

When a union grieves an overtime callout, the outcome depends entirely on your records. I-DE-A captures every detail your collective agreement mandates — automatically, in real time, with no room for dispute.

  • Exact timestamp of every call attempt, accurate to the second
  • Duration of each call and whether the employee actually answered
  • Response logged as Accepted, Declined, or No Response — immutable
  • Call-down order tracked against seniority and rotation rules
  • Export a complete, tamper-proof record for any event in seconds
Recognized by utilities workers unions
Utilities workers unions have reached out to I-DE-A specifically because our platform captures exactly the data collective agreements require — making us the natural single source of truth for both operators and labour.
Book a Demo
I-DE-A – Logs & History
Opportunity Hours — Logs & History
↑ Export CSV
By Employee
By Skill
By Team
Logs & History
Employee Job Called At Duration Response
T. Morrison Electricians Needed 2026-05-14 20:14:08 1m 23s Accepted
R. Campbell Electricians Needed 2026-05-14 20:16:31 0m 47s Accepted
D. Patel Electricians Needed 2026-05-14 20:18:02 0m 12s Declined
S. Lefebvre Electricians Needed 2026-05-14 20:19:45 No answer No Response
A. Kowalski Electricians Needed 2026-05-14 20:21:19 No answer No Response
5
Calls Made
2
Accepted
1
Declined
2
No Response
Complete record generated automatically. Export to CSV for grievance filing, union review, or regulatory audit — no manual entry required.
What Our Customers Say

Ontario's utilities trust I-DE-A when it matters most.

Real feedback from operations teams at Enova, Festival Hydro, Welland, and beyond.

★★★★★

"What used to take our supervisors two hours of calling now happens in under 30 minutes. The automated callout has completely changed how we handle after-hours outages."

Operations Supervisor
Ontario Hydro Utility
★★★★★

"Our inbound call volume during outages dropped dramatically once we started proactively broadcasting to customers. I-DE-A paid for itself after the first major storm event."

Director of Customer Operations
Ontario Local Distribution Company
★★★★★

"When a grievance comes in, I can pull a complete, timestamped call log in two clicks. The Opportunity Hours Report alone has saved us countless hours dealing with union disputes."

HR & Labour Relations Manager
Ontario Municipal Utility
Ready to Respond Faster?

See I-DE-A in action.

Book a 30-minute demo and we'll walk you through exactly how I-DE-A works for your operation — from first alert to final report.

Book a Demo →
Questions? Call +1 226-336-4332 · info@i-de-a.ca · Waterloo, Ontario